Ovum in a new forecast.
Globally, it will hit 653 million shipments, accounting 30% of shipments derived from AP market. Android will drive the
growth and will emerge as the dominant platform, dramatically outperforming Apple with a massive 20 per cent lead on
market share, finds the independent telecoms analyst.
Ovum predicts that smartphones will grow at a compound annual growth rate of 12.5 per cent between 2010 and 2016
and will account for approximately 32 per cent of the mobile phone market in AP alone.
Ovum principal analyst Adam Leach said: "The smartphone market will see significant growth over the next five years,
once again outperforming the wider mobile phone market. We will see dramatic shifts in dominance for smartphone
software platforms, with Android storming into the lead with 38.7% per cent market share, compared to Windows Phone
with 22.6 per cent, by 2016 in AP alone". "The success of the Android platform is being driven by the sheer number of
hardware vendors supporting it at both the high and low ends of the market."
According to Ovum's forecast, just behind Windows Phone will be Apple's iOS, with 19 per cent market share by 2016,
followed by BlackBerry OS, with 9.2 per cent.
"The success of the Android platform is being driven by the sheer number of hardware vendors supporting it at both the
high and low ends of the market."
According to Ovum's forecast, just behind Apple iOS will be Windows Phone, with 22 per cent market share by 2016,
followed by BlackBerry OS, with 9 per cent.
Leach continued: "We expect at least one other platform to achieve mainstream success within the forecast period. This
could be an existing player in the market such as Bada, WebOS, or MeeGo, or it could be a new entrant to the market
place."
According to Leach, the partnership between Nokia and Microsoft has redrawn the smartphone market and will result in
a significant reduction in shipments of Symbian-based handsets as Nokia transitions to Windows Phone as its primary
smartphone platform. However, Nokia still expects to ship 76 million Symbian-based handsets so there will be shipments
beyond 2012 and in some regions into 2016.
Leach continued: "For Microsoft the deal provides a committed handset partner that has the potential to make Windows
Phone a mainstream smartphone platform. The risk to Microsoft is that other handset makers may choose not to compete
with Nokia and may turn their backs on Windows Phone."
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